Shaping Markets Instead of Chasing Them
In Consumer Packaged Goods, consumer demand shifts overnight. New products must hit shelves on time, promotions must deliver, and omnichannel fulfillment needs precision at scale. Yet many companies still struggle with fragmented systems and reactive firefighting. The result? Lost sales, excess inventory and fragile margins.
Your teams know the pressure well; balancing retailer demands, supply disruptions, and a portfolio that never stops evolving. Without the right planning foundation, every disruption feels like starting over.
Turning Complexity into Competitive Edge
Leading CPG organizations are redefining what supply chain agility means. Instead of chasing demand, they’re shaping it, aligning product, channel and inventory strategies to respond in real time. With a forward-looking approach, companies can:
Improve Forecast Accuracy
Across channels and SKUs
Run to Execute Smarter Promotions
With halo and cannibalization insight
Balance Portfolio Expansion
With profitability and operational efficiency
Align Demand, Supply and Finance
Seamlessly across your enterprise
Build Operational Resilience
To absorb disruption and adapt quickly
Planning Built for CPG Realities
Arkieva’s platform is designed with the demands of consumer goods in mind:
- Omnichannel Forecasting across retail, eCommerce, and direct-to-consumer
- Promotion Effectiveness Analysis with cannibalization and halo modeling
- Ladder Planning to anticipate the impact of sequential promotions and product lifecycles
- SKU and Portfolio Rationalization to simplify complexity while driving growth
- Real-Time Inventory Optimization to maintain service levels without overspend
- What-If Scenario Planning for new launches, market shifts, and disruptions
