Demand sensing helps us identify the actual customer order trends and helps us improve the near-term forecast. Strategic actions like demand shaping for knowingly increasing or decreasing the demand for the product can be undertaken by sensing demand signals.

The Supply chain is driven by demand, supply, and inventory planning. Under demand planning, the importance of sales forecasting is undeniable. It provides a basis for the production process regulating quantities, inventory and maximizes the efficiency of the resources available.

In webinar on B2B Demand Sensing, we discuss practical examples of how upstream manufacturers are using B2B Demand sensing to reduce inventory costs and identify additional sales opportunities.