Company Overview: Wells Enterprises, the largest privately held ice cream manufacturer in the United States, produces beloved brands such as Blue Bunny®, Halo Top®, Bomb Pop® and Blue Ribbon Classics®. Headquartered in Le Mars, Iowa, Wells distributes over 200 million gallons of ice cream annually across all 50 states.
Industry: Food Processing
Challenges: As Wells Enterprises experienced rapid growth, they faced an increasingly complex supply chain. The company had to manage a broader product mix while expanding geographically with new distribution centers and production lines. These changes introduced new challenges in aligning demand with supply, optimizing production schedules, and maintaining inventory accuracy. To support this growth, Wells required a scalable and robust software platform capable of handling advanced integrated planning across their supply chain.
Solutions:Â
- Demand Planning
- Inventory Management
- Production Planning
- Plant Scheduling
- Load Planning
Results:Â
- Improved Efficiency: Achieved better workload balancing and streamlined new product ramp-up processes through flexible production line scheduling.
- Increased Planning Visibility: Gained the ability to view production capacity up to 16 weeks in advance, enhancing decision-making and operational efficiency.
- Enhanced Profitability: Utilized network-wide insights to identify cost-effective plant locations, reducing production costs and optimizing profitability.
