The unexpected surge in demand sometimes leads to product shortages, and the inability to capture the full sales opportunity that a social media boost creates. The opposite effect also occurs when your product receives a negative review online. What if you could stay ahead of the conversations as-it-happens now?
In today’s world, employing an outside-in approach to demand planning requires the need for implementing social listening mechanisms or tools that can help you stay ahead of the conversations that matter.
In this webinar we’ll discuss:
- How to create an outside-in approach to demand planning that can help you react in real-time to demand changes
- Examples of how social media can directly affect demand planning
- How planners can better plan for unexpected demand changes using social listening tools such as the Arkieva Sentiment Analysis Tool
- How to better aggregate the social media conversations into actionable insights for demand planning using demand planning social dashboards