In the simple version of supply chain management (SCM) the goal for demand forecasting in the tactical decision tier is prediction accuracy. In the wiser version, the purpose is expanded to include an understanding of your demand (demand profiling)...
What is Demand Forecasting? Demand Forecasting is the process in which the historical sales data is used to develop an estimate of expected forecast of customer demand.
Over the past few months, we’ve been running simulation tests on different demand forecasting methods: Winter’s additive & multiplicative, seasonal and robust seasonal. Then, we used MAPE to determine the forecast accuracy for each method. Here’s what we found.
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