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How to Create an Outside-In Approach to Demand Planning Using Social Listening Tools

What happens when a product positive social post goes viral?

The unexpected surge in demand sometimes leads to product shortages, and the inability to capture the full sales opportunity that a social media boost creates. The opposite effect also occurs when your product receives a negative review online.

What if you could stay ahead of the conversations as-it-happens now?

In today’s world, employing an outside-in approach to demand planning requires the need for implementing social listening mechanisms or tools that can help you stay ahead of the conversations that matter.

In this webinar we’ll discuss:

  • How to create an outside-in approach to demand planning that can help you react in real-time to demand changes

  • Examples of how social media can directly affect demand planning

  • How planners can better plan for unexpected demand changes using social listening tools such as the Arkieva Sentiment Analysis Tool

  • How to better aggregate the social media conversations into actionable insights for demand planning using demand planning social dashboards

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About Sujit Singh

Sujit Singh is the Chief Operating Officer at Arkieva. Sujit is a recognized subject matter expert in demand planning, forecasting, and Sales and Operations Planning (S&OP). He is a certified fellow in production and inventory management (CFPIM) and a certified supply chain professional (CSCP) by APICS, the Association for Operations Management. In 2010, Sujit was named as a “Pro-to-Know” by Supply and Demand Chain Executive Magazine. His industry experience includes work in the semiconductor, chemicals, and glass (industrial and commercial) industries.

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