What-if Executive Summary
Whether short-term or long-term, all plans deal with the future and therefore have a lot of uncertainty built into them. While it is a good idea to improve the plan using better techniques, it is more important to embrace the uncertainty and incorporate it into the plan. What-if planning is one of the accepted techniques to better prepare for this uncertainty. Under this technique, various likely scenarios are evaluated with the input of key constituents. Usually, a model of the business in supporting software is used to evaluate these. While this concept has been around for a while, there is no clear guideline on how to approach it. Further, inadequacies in supporting software make the whole exercise only partially effective.
To learn more about What-if Analysis, read Anatomy of a What-If by Jane Lee and Sujit Singh, watch our animated What-if video series, and view our helpful What-if infographic.
This following whitepaper, videos, articles, interviews, and infographic create a what-if planning roadmap for any practitioner.
What-if Video Series
in part one, we explain what a what-if scenario means and provide helpful examples