How often do we hear the lament, “How can I forecast? My customers can’t even forecast their own needs. My forecast can’t be better than my customers’!” In fact, this is one of those urban legends of the supply chain. It is true that individual customers very often do not know what they will need and when. With today’s tools, however, your forecast can be much better than the sum of your individual customers’ forecasts. Here’s how.

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